QUESTION: What is a “BIM?”
ANSWER: A “BIM”, or Business Information Message, is an up to, 3 line message, that advertises the products and/or services of a business. You build your message. The first line is the “headline.” It is always in BOLD CAPS. The second and third lines complete the message. For example…

MAKE OLD BATHTUBS LIKE NEW!
Save hundreds of dollars. We make old bathtubs look new.
Call Charlie at Re-Tub Bath today - (316) 448-0222.

If your BIM is the same message for all markets and zones, select them; build your message; and enter the time period you want your message to run. If your BIM is different for a particular market or zone, you will need to enter all information separately for each market or zone. The cost will be figured automatically. Once you have reviewed and accepted your order and our Terms and Conditions, you will enter your credit card information on our secure site. Your BIM will come to us for approval. Once approved, it will run as you have scheduled.



QUESTION: What is a “Personal?”
ANSWER: A “Personal” is an up to, 2 line message, that is more personal in nature than a BIM. The first line is the “headline.” It is always in BOLD CAPS. The second line is the message. For example…

JANET THOMPSON IS 35 TODAY…HAPPY BIRTHDAY JANET!
From all your friends and fellow workers at Cessna...

If your Personal is the same message for all markets and zones, select them; build your message; and enter the time period you want your message to run. If your Personal is different for a particular market or zone, you will need to enter all information separately for each market or zone. The cost will be figured automatically. Once you have reviewed and accepted your order and our Terms and Conditions, you will enter your credit card information on our secure site. Your Personal will come to us for approval. Once approved, it will run as you have scheduled.


QUESTION: “Public Service Message?”
ANSWER: A “Public Service Message” (PSA) is an up to, 3 line message, that is promoting or advertising an event or effort that will benefit a non-profit organization or business. The first line is the “headline.” It is always in BOLD CAPS. The second and third lines completes the message. For example…

BISHOP CARROLL SENIORS’ BAKE SALE TO BENEFIT FEED THE POOR
Brownies, Cakes, Breads, Muffins, Bagels and More
Bishop Carroll High School, September 25th, 8 AM – 2 PM

If your PSA is the same message for all markets and zones, select them; build your message; and enter the time period you want your message to run. If your PSA is different for a particular market or zone, you will need to enter all information separately for each market or zone. There is no cost for a PSA (it is FREE). Once you have reviewed and accepted your PSA and our Terms and Conditions, your PSA will come to us for approval. Once approved, it will run as you have scheduled.




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